Tuesday, June 5

design is hard work

Wow! This is a picture of round 1 of the creative process for the design of a logo identity at Sockeye Creative.

click image for larger view

Rough sketches are on the far left, rough digitized sketches in the middle, and then at the very end, the 12 marks (taken back into sketch form) that were presented to the selection committee. Notice the balanced ratio of hand drawn sketches to digital sketches.

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