Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Monday, April 14

Songs From A Hat

Though the subject of this post isn't about design per say, it is a great example of how the internet can be used as a powerful marketing tool.

The charismatic comedian and Musican Abby Simmons has been dedicated to a very appealing YouTube project for several months now. Each sunday she posts a video of a song she has written during the week. The catch is that YouTube viewers choose the titles of the songs prior to it being written. She now has over 4000 subscribers and averages as many comments for each video she posts. The songs range from zany absurdities to tender, endearing numbers.

If you haven't yet listened to Songs From A Hat do so right away by clicking here. I guarantee you will be entertained.

Monday, July 9

Increase your blogging power

Like myself 2 months ago, many bloggers are not aware of the potential of their blogs. I'm publishing a short list of things that can easily increase your blog's potential. I myself after implementing these methods saw an increase of 500% in visitors (the minority of which are crawlers) and a substantial increase in return visitors. Also the average amount of time each visitor spends at the blog has gone up exponentially. All within 2 months.

#1 On-line networking: Become intertwined with internet to a greater degree. There are easy ways to do this. I have found delicious to be an easy starting point. It's user friendly and useful all together. Technorati is another useful net watch system. On-line forums can be a great resource. Find forums of your interest -I go to HOWdesign- and be active in that community. Occasionally refer to your blog. All this can be part of your overall networking plan. It takes time but once you've established your internet networking routine you can get things done fairly quickly. I can get all my blogging and on-line networking done in about 20 minutes a day.

#2 Content: Once you've increased your blog's visibility, the blog itself decides if those new visitors will find anything of value and return. What makes people return to your blog? Ease of use is one factor. Arrange your elements in a way that the most important things are easy to find. Additionally, try avoiding color schemes that make things difficult to read. Yellow is often a bad choice of color.

Post often and add relevant links and pictures, such as I have done in this post. Nobody likes a boring old page of text. You want your blog to be attractive and exciting! In the same breath posting only pictures doesn't have much value to a reader. Balance things out.

Embedding links in posts along with frequent posting helps google recognize you as an active site . Links will make your blog easier to find from online networks such as technorati and others.

Put some thought into your subject. Do your best to post something that will possibly enlighten the reader, entertain or otherwise be of some value.

That's my 2 cents. As stated previously this is simply a short list of things I have found increases Juggling man's blog visibility and value as a promotional and networking tool. If you want to get deeper and more specific about blogging, the internet has many resources and great articles to read. If you would like to add something or point out an error, please do so by leaving a comment.

More blogging muscle building exercises to come in the future in the meantime,
Happy blogging!

Tuesday, June 19

Are you running on empty?

A business is like a car. A good designer can help your car look great and perform excellently, while marketing is the fuel that makes your car go places. What is marketing, and how can one market effectively with a limited budget? Read a brief and useful article on the subject by clicking here.