What is branding?

One of the most important, and often overlooked aspect of business is branding. Branding means establishing your company image. Will it wear a tux or a jogging suit? What is it's mission, ideals, reason for being? Many aspects of your company can and should reflect this concern. Starting at the company name and how that name is visually expressed through a logo to the manner in which that name and logo extend throughout your organization's communications. The whole being commonly called corporate identity.

How can a solid corporate identity help your business? Firstly, it helps draw the right clientele to your business. By clearly communicating what makes you superior to the competition you are alleviating the potential client's task of choosing where to spend money. A strong brand attracts new people and inspires increased confidence and loyalty in existing customers and shareholders. Furthermore, it galvanizes employees and executives alike and allows them be motivated towards a more united goal.

To read another short but extremely helpful article on the subject click here.